For more than a quarter of a century, Black Cat has made its mark by challenging the conventional. We have the ability to peer into dark complex processes in organizations and educational institutions and bring them into the light.
By making back-end web and data processes more efficient and transparent, we create front-end user experiences that are human centric and manageable. Whatever the project, change the organizational culture to meet customer expectations or launch a new program or service, we start at the core and build out. This creates a solution uniquely appropriate to the organization.
We take the time to understand goals, objectives and strategies. Blue Sky creative sessions with stakeholders become the foundation for the development of compelling marketing materials. Blackcatters are experts in their fields, ambitious, multi-talented individuals who work together to unfold messages across platforms ranging from print to web, to social media, to video.
Our clients become part of the Black Cat family. We hope that you will, too.
Susan Typert, president and creative director of Black Cat Advertising, has over 25 years of expertise as a strategist and marketer for educational and financial institutions. A multiple CUES and Trillium award winner for results-related advertising and marketing campaigns, she has also served on advisory boards for Graphic Design and Advertising programs.
With over 20 years experience, Shawn helps people to understand their surroundings and find what they’re looking for – in the real world as well as online. As an information architect, Shawn facilitates the people and organizations we work with to consider their structures and language thoughtfully. We like to say that if you’re making things for others, you’re practicing information architecture. As well as a talented UX strategist, Shawn is also highly skilled at content strategy, technical writing, library science, interaction design, making maple syrup and riding dirt bikes.
Christine has been an integral part of Black Cat for over 20 years. Her role encompasses many administrative responsibilities as well as the deployment of projects and overseeing of production. Christine mostly enjoys “the extraordinary team of people she works with” in the Black Cat family.
Working closely with the creative team at Black Cat, Elisa develops strategic and engaging content for social platforms as well as for web and print material. She makes sure everything is organized and running smoothly like a well-oiled machine. Elisa enjoys a work-life balance by snuggling her dog, eating at trendy restaurants and going to the gym to burn off calories from all the trendy food.
Chloe is our youngest talent here at Black Cat Advertising. With her, she brings new perspectives, emerging trends and a keen eye for design. Chloe gets the job done and fast! She works closely with the design team to work on various projects with exceptional talents in identity, web and apps. She’s also a master of google analytics and web traffic summaries.
Karen is a graphic designer at Black Cat, who also enjoys designing on her spare time. She is a graduate of OCAD University, Toronto, with a BDes degree in Graphic Design. She has works published in various magazines and newspapers, OCAD’s first year textbook, as well as on OMNI TV and Fairchild TV. She loves creating beautiful, simple and effective designs.
Emily is a type-loving, tea-drinking, computer gamer, makeup addict and Graphic Designer at Black Cat Advertising. She graduated from Humber College’s 3-year Graphic Design Program, where she gained valuable skills and knowledge in print, digital advertising, branding, typography and logo design.
Matt is Black Cat's resident Content Writer. He spends his days, researching, writing, and editing a variety of written materials, including articles, promotional copy, social media posts, and much, much more. When he's not writing copy, Matt spends his time reading a good book, writing his personal projects, performing on stage, or watching way too much TV.
Gab is a web developer by day and web developer by night. You can ask him about all things web and he will happily google the answer for you. He is very passionate about evolving technologies and it is one of the main reasons why he decided to learn coding. Not only does it help him think logically and critically but it makes him proud to see the beautiful result deriving from ambiguous ugly lines of code.
He has been at Black Cat Advertising for 4 years and works with web projects from start to finish. From strategy/planning to deployment and testing. The longer he works at Black Cat Advertising the more he realizes how critical client relationships and planning projects are to a successful website. So if you end up working with us and love your website, know that he was involved. Otherwise, he was probably on vacation, sorry!
Gursewak is a dedicated and hard working programmer that never backs down from any coding challenge. The more complex the request the more he strives. Following client/project scopes to a tee, he is the kind of developer you want working on your website! Aspiring to be the youngest developer to own a Tesla.
Ben is the in-house video content editor at Black Cat Advertising. Ben brings his strong passion for post production and a vast array of skills in Broadcast television, videography, video editing and Motion Graphic animation to the thought process for every video project cut together at Black Cat. From initial editing concept to completion Ben’s got it covered and will make your desired video project come to life on screen every time.
18-705 Progress Ave.
Toronto, ON M1H 2X1